CRO Tool
A/B Test Calculator
Evaluate the results of an A/B test. Compare visitors and conversions, calculate statistical significance, inspect confidence intervals, and export a report.
Open calculator
Data Science Portfolio
Practical analytics tools and proofs of concept for data-driven optimization.
I build small tools that answer one question well: is this test significant, which product should we push, which step of the funnel is costing the most revenue.
Merchandising Analytics
Merchandising Demand Curve Visualizer
Explore how price and conversion rate interact across a product set to surface revenue-efficient products and merchandising opportunities.
Open visualizer
CRO Journey Analysis
CRO Funnel Visualizer
Model how shoppers move from landing page to checkout, see where they leave, and find the one step where a small improvement is worth the most revenue.
Open visualizer
Marketing Measurement
Search Incrementality Control Tower
A paid search measurement prototype that compares paid performance against organic SEO strength, AI-search/GEO visibility, and competitor pressure to recommend where to scale, reduce, defend, or test budget.
View project