CRO Journey Analysis
CRO Funnel Visualizer
This model visualizes the traffic path through the funnel, and identifies the most citical touchpoint to prioritize for optimization, based on the revenue impact per percentage point uplift at that touchpoint.
Interactive Model
Journey Flowchart
Boxes are touchpoints. Lines are transition rates, with controls tied to each path.
Key Funnel Optimization
Product detail page to cart performance is the highest-leverage step in this model.
Project Overview
A practical CRO journey model
This funnel visualization demonstrates the impact of multiple variables on conversion. Adjust traffic inputs and conversion rates at diferent touchpoints to optimize revenue. The highlighted paths indicate the highest conversion potential.
What It Shows
Drop-off compounds downstream revenue loss
The highest nominal dropoff is indicated in red. However, this is not necessarily the right touchpoint to optimize.
Why It Matters
Optimization priority is not always obvious
A high-friction step can be less valuable than an earlier step with more traffic. The model estimates which one-point improvement creates the greatest revenue impact. The touchpoint before the highlighted path should be the first area of focus.
Takeaway
Prioritization is Key
Not all touchpoints have the same impact on conversion. Depending on your traffic, funnels and bottlenecks, some touchpoints have significantly higher impact on the downstream revenue, and should be the first priority for optimizations.
Calculated Funnel Data
Live Step Detail
| Touchpoint | Visitors | Step CVR | Drop-Off | Revenue Lift From +1pp |
|---|---|---|---|---|
| Home | 45,000 | 54.0% | 20,700 | $2,343 |
| Landing Page A | 35,000 | 62.0% | 13,300 | $1,822 |
| Landing Page B | 20,000 | 48.0% | 10,400 | $2,480 |
| Product Listing Pages / PLPs | 46,000 | 42.0% | 26,680 | $5,705 |
| Product Detail Pages | 28,920 | 18.0% | 23,714 | $19,920 |
| Cart | 5,206 | 84.0% | 833 | $4,269 |
| Checkout | 4,373 | - | - | - |
v0.5.24 · Updated 2026-04-18