CRO Funnel Analysis
CRO Funnel Visualizer
This model traces traffic through the funnel and identifies the touchpoint where a one-point improvement in conversion is worth the most revenue.
Interactive Model
Journey Flowchart
Boxes are touchpoints. Lines are transition rates, with controls tied to each path.
Key Funnel Optimization
Product detail page to cart performance is the highest-leverage step in this model.
How it works
Drop-off compounds
A point lost near the top of the funnel costs more orders than a point lost at checkout, because every later step inherits the loss. Change any traffic input or transition rate and the model recomputes orders, revenue, and which single step is worth fixing first.
What to do
Fix the step with the most revenue behind it, not the most drop-off
The largest drop-off is shown in red. The highlighted path is where a one-point gain pays most, and a high-friction step can matter less than an earlier step with more traffic behind it. Start with the touchpoint before the highlighted path.
Calculated Funnel Data
Live Step Detail
| Touchpoint | Visitors | Step CVR | Drop-Off | Revenue Lift From +1pp |
|---|---|---|---|---|
| Home | 45,000 | 54.0% | 20,700 | $2,343 |
| Landing Page A | 35,000 | 62.0% | 13,300 | $1,822 |
| Landing Page B | 20,000 | 48.0% | 10,400 | $2,480 |
| Product Listing Pages / PLPs | 46,000 | 42.0% | 26,680 | $5,705 |
| Product Detail Pages | 28,920 | 18.0% | 23,714 | $19,920 |
| Cart | 5,206 | 84.0% | 833 | $4,269 |
| Checkout | 4,373 | - | - | - |
v0.5.24 · Updated 2026-04-18